Performance Marketing
Turn your ads spend into growth
You’ve created a great mobile app but…
You are unsure about the best strategy to grown your user base and turn them into customers who consume your products or services that you offer.
You may be wondering?
Should I do media buying in CPC, CPI or CPA models?
Should I pursue a branding or performance strategy?
Should I use Facebook or Google Ads? Or maybe Tiktok?
To buy programatic or to use Affiliate networks?
The answer is: It depends.
It depends on your marketing goals and where your brand stands in terms of growth phase.
That’s where Call Me Roi comes in.
We are here to help you to take the best decisions on how and where to allocate your advertising budget.
With our expertise and experience, we can help you develop a customized marketing plan that will help you achieve your goals and drive growth for your business.
Don’t let uncertainty hold you back from achieving success.
Contact us today to learn how we can help you take your mobile app to the next level.
Tell me where you are, we tell you where to go
STEP 1: Social Media Media Buying
If you are starting in your app mobile growth path, probably your main goal is to increase brand awareness and attract more people to your brand.
Starting with Social Media campaigns that focus on brand recogniticon is likely the best approach for this phase.
Your goal should be to create a large user base of people who have downloaded your app. We recommend using a CPC model with a CPI goal to achieve this. This means that you’ll be charged for each click on your ad, but your overall goal is to drive app downloads.
STEP 2: User Acquitision Scaling Strategy
Now it’s time to focus on generating revenue by attracting not just eyeballs but actual purchases.
You know your audience, and you have the best creatives and pitch to attract them. Plus, your app has an optimized user flow that makes it easy to convert users to buyers.
To take things to the next level, we recommend digging into programmatic media buying combined with an affiliate strategy. This approach can help you scale your user acquisition efforts and drive more purchases.
In terms of pricing models, we recommend using CPA, CPS, or CPL. These models allow you to pay for specific actions taken by users, such as a purchase or lead generation. This approach can help you maximize your return on investment and ensure that you’re only paying for results.
STEP 3: Retargeting & explote your ROI
Now it’s time to focus on increasing your ROAS (return on ad spend). This can be achieved through a retargeting strategy that aims to increase conversions by reaching consumers who have previously shown a direct interest in purchasing your product.
In fact, retargeting is so effective that it brings back 1 in 4 consumers to complete a purchase. This is a powerful way to optimize your ads revenue, increase revenue per user, and boost purchase rates.
At Call Me ROI, we understand that ROI is king, and that’s why we recommend using a revenue share (Revshare), flexible CPA, or CPA pricing model for your retargeting campaigns. These models allow you to pay for specific actions taken by users, such as a purchase or lead generation while maximizing your ROI.
Do not panic…
If you and your marketing team are feeling overwhelmed by the plethora of metrics you need to pay attention to, such as CTR, CR, CTIT, CAC, LTV, and RR, and you are struggling to draw meaningful conclusions, don’t worry. You are not alone.
Many companies are suffering from the same «over-analysis» syndrome.
At Call Me ROI, we understand that navigating the complex world of digital advertising can be challenging. That’s why we’re here to help brands like yours focus on achieving their goals beyond the metrics.